In this issue....
- Case Study - HighOrbit Tracks Incoming Leads & Automates Sales Process Through CRM and Email Campaign Integration
- New Feature Notification - Text Label Data Element
- New Customer Announcement - HighOrbit Improves Advertising Personalization Time for Pitney Bowes
Case Study
HighOrbit Tracks Incoming Leads & Automates Sales Process Through CRM and Email Campaign Integration
Find out how storeWALL utilized the HighOrbitBPM to capture incoming leads and automate their sales process though integration with their SugarCRM & Bronto Email Marketing applications.
Click the link to read the entire case study.
Lead & Sales Automation Case Study
New Feature Notification
New Feature: Text Label Data Element
As with most feature enhancements, the addition of the Text Label Data Element was driven by client requests
The dynamically generated forms have always been functional, but customers needed a way to separate associated fields into distinct areas. The Text Label Data Element was created to provide this solution.
In the Process Designer, text labels can be created, named, and placed in the desired order. It functions as a "Header" to that section of the form.
Overall, they help create a more ascetically pleasing display & user experience by allowing form fields to be placed in logically described sections. It is especially useful for forms with a large number of data elements. Standard HTML tags can also be used increase their visual effects.
Customer Announcement
HighOrbit Improves Advertising Personalization Time for Pitney Bowes.
Pitney Bowes' UK operation has adopted the use of HighOrbit BPM Software to automate and streamline their advertising imprint generation process for new and existing Pitney Bowes customers. In addition to numerous metered mail and shipping products, Pitney Bowes offers advertising logo imprinting as a value added service, which is more often than not offered free as a closing tool for sales.
Pitney Bowes had given their customers multiple methods of ordering-fax, email, mail, and even in-person delivery. However, this ordering flexibility came at a price. The information the customers provided was often inconsistent or incorrect, the orders sometimes got misrouted or misplaced and, as a result, delivery time was taking anywhere up to 28 days.
After initial research, Pitney Bowes chose HighOrbit because the system offered a low-cost, non-technical solution with rapid prototyping capability that could be hosted and did not involve expensive set-up fees. HighOrbit assisted Pitney Bowes with the development of a website for customers to upload and order free or paid meter advertising slogans. The website prevents customers from getting lost or being submitted with missing information and greatly reduces the need for paperwork touch-points.
Since implementing the HighOrbit software, Pitney Bowes has seen a dramatic reduction in process cycle time, from 28 days down to 6, with accurate metrics that can be reported daily, weekly and monthly. The online tracking system allows customers to track the status of their orders 24 hours a day, greatly reducing the amount of wasted time by both the customer and the Pitney Bowes sales team.
According to Helen McCready, Director Internet Strategy and Development at Pitney Bowes, we needed a value added, non-technical workflow solution that could be implemented with a short development cycle. As a business we are continually seeing new opportunities through innovation and development to extend our leadership and create solutions for our customers.
"The HighOrbit software has created a value-added service, which is highly competitive in our market and we are looking to introduce these benefits to our customers across Europe".
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